Moody’s design sprints · 2021
I designed and prototyped with Moody’s research and product teams through a five-day design sprint and four month-long sprints, working on the tools financial analysts and asset managers use to read credit research: issuer pages, ESG scores, and data-heavy key indicators. Every sprint ended with a prototype tested with users.
- Role
- I designed and prototyped each sprint’s concept, building the prototype that users tested at the end of the week.
- Outcome
- The testing earned our team the brief to design the new Moodys.com.
- Product
- Moodys.com research tools
- Industry
- Financial Services
- Year
- 2021
Five sprints toward a new Moodys.com
- Moody’s internal teams took a long time to agree on change, and the research platform had grown without direction.
- We used design sprints to get there faster: one five-day sprint, then four that ran a month each.
Five days, one tested idea
- Each sprint started with agreed goals, questions, and assumptions. Workshops gathered everyone’s input before anything was decided.
- Sketches came on Tuesday and decisions on Wednesday. I designed the prototype on Thursday, and four users tested it on Friday.
Research that reads at a glance
- Designed issuer pages for financial analysts and asset managers. They put credit ratings, outlooks, and ESG scores in one header, with commentary beside each score.
Dense data, still readable
- Built key-indicator tables that turn into charts, with peer comparison and annotations, for people who work in spreadsheets all day.
Month by month
- Over the next four sprints we explored alternatives and iterated on what testing had shown, from a modular header to peer comparison.
- The testing went well enough that our team was asked to design the new Moodys.com.