Matcha Rewards
I designed the campaign artwork and variants for Matcha’s weekly rewards program on its decentralized trading platform. The key visual puts the leaderboard, cash prizes, trades, referrals, and points behind the headline, giving the launch, weekly countdown posts, and link previews one shared visual system.
- Role
- I designed the campaign key visual and the variants it ships in.
- Outcome
- The rewards program launched with one visual system shared by its social posts and link previews.
- Product
- Matcha - DEX Aggregator by 0x
- Industry
- DeFi / Web3 / Fintech
- Link
- matcha.xyz
A look for the weekly rewards
- I designed the campaign artwork for Matcha Rewards.
Built for more than launch day
- Used the leaderboard, prizes, and points to give the headline a product story.
- Adapted that visual into weekly countdowns and link previews so the campaign stayed recognizable.