2025

Matcha Rewards

I designed the campaign artwork and variants for Matcha’s weekly rewards program on its decentralized trading platform. The key visual puts the leaderboard, cash prizes, trades, referrals, and points behind the headline, giving the launch, weekly countdown posts, and link previews one shared visual system.

Matcha Rewards
Role
I designed the campaign key visual and the variants it ships in.
Outcome
The rewards program launched with one visual system shared by its social posts and link previews.
Product
Matcha - DEX Aggregator by 0x
Industry
DeFi / Web3 / Fintech
Year
2025
Link
matcha.xyz

A look for the weekly rewards

  • I designed Matcha Rewards: the campaign artwork and the rewards page itself, from the countdown to the final winners.

Built for more than launch day

  • Used the leaderboard, prizes, and points to give the headline a product story.
  • Adapted that visual into weekly countdowns and link previews so the campaign stayed recognizable.

Before it starts

  • Ahead of launch, the page counts down to the first week and tilts a sample leaderboard behind the headline, so people see what they’re playing for.
  • A banner above the nav points every Matcha page here.
The countdown before the first week
The countdown before the first week

Rules people actually read

  • The competition rules open as short questions: what it is, the prizes, how points work, referrals, and restrictions.
  • The first visit shows the rules first; after that the page goes straight to the leaderboard.
Competition rules, opened on what Matcha Rewards is
Competition rules, opened on what Matcha Rewards is
Competition rules, opened on the prizes
Competition rules, opened on the prizes

During the week

  • With a wallet connected, the page opens on your weekly total and rank, then where the points came from: swaps, referrals, chain boosts, and a daily streak.
  • Below it, you against the friends you referred, then the full leaderboard with the top three in gold, silver, and bronze.
The full rewards page during week two, wallet connected
The full rewards page during week two, wallet connected

On a phone

  • The same page stacks into one column: the score first, the referral link next, and the leaderboard trimmed to rank, wallet, and prize.
The rewards page on mobile
The rewards page on mobile

When a week ends

  • Each finished week leaves a card with your place and a share button for X and Farcaster.
Results cards for each finished week
Results cards for each finished week

Something worth sharing

  • Shared links unfold into the leaderboard image, in light and dark.
The shared leaderboard image, light and dark
The shared leaderboard image, light and dark

After the last week

  • Once the competition closes, the page thanks people for taking part and keeps a winners leaderboard for each week.
The competition over, no wallet connected
The competition over, no wallet connected

Where you finished

  • Connected wallets see their own row pinned at the top of every week.
The competition over, with your row pinned on the winners leaderboard
The competition over, with your row pinned on the winners leaderboard