2021–2023
Matcha launch films
I worked on three of Matcha’s launch films: a teaser and launch film for cross-chain swaps in Q4 2023, the film that introduced the redesigned Matcha in Q2 2023, and gasless trading in Q4 2021. Each one shows the feature in the product’s own screens.
- Role
- I worked on the relaunch and cross-chain swaps, and on the films that announced them and gasless trading.
- Outcome
- The relaunch post reached 141K views and nearly 3,900 likes on X; the cross-chain teaser and launch post drew about 1,600 likes each.
- Product
- Matcha - DEX Aggregator by 0x
- Industry
- DeFi / Web3 / Fintech
- Year
- 2021–2023
- Link
- x.com
Three launches, three films
- Each one shows the feature in the product’s own screens.
Cross-chain swaps
- A pure-motion teaser went out first, then the launch film a week later.
- It says goodbye to broken bridges and wrapping, then swaps from one chain to another in the new cross-chain tab.
The new Matcha
- Introduced the redesign in Q2 2023, running the new product’s screens in its new green identity.
- One search across every chain, the best price, MEV protection, then the trade, ending on “Search. Trade. Done.”
Gasless trading
- Gasless trading lets people swap tokens without holding ETH to pay for gas, which was the most confusing part of trading on Ethereum.
- I made the launch film with a 3D artist and a filmmaker: I shaped the story and designed the product screens, they built the 3D world and cut it together.
