Matcha homepage

I redesigned the homepage for Matcha, the decentralized trading platform by 0x, around the ways people begin a visit. I led the page structure and content hierarchy, giving new and returning users direct paths to search for a token, browse the market, connect a wallet, and start trading.

Role
I led the page structure, content hierarchy, and paths into discovery and trading.
Outcome
New and returning users have direct routes into the part of Matcha they need.
Product
Matcha - DEX Aggregator by 0x
Industry
DeFi / Web3 / Fintech
Link
matcha.xyz

Helping people find their next token

  • Some people arrive knowing exactly what to trade. Others just want to look around.
  • I redesigned the homepage to give both a place to start.

Two ways in

  • Kept search direct for people with a token in mind.
  • Gave market browsing room for people who hadn't decided yet.

Discovery before a decision

  • Connected market browsing to token pages, where people can take a closer look.
  • Research comes before the commitment to connect a wallet and trade.

Finding the next step

  • I led the page structure and hierarchy, keeping search, research, and trading easy to find.